Friday, November 19, 2010

The only exception

The new logo of Philippine tourism, "Pilipinas Kay Ganda" bears a striking resemblance to the logo of Poland's tourism campaign "Polska". They use the same colors and font, and contain the same elements like that tree over the letter "L" and two squiggles at the bottom. Here, see for yourself -


Our Campaign

Poland's Campaign

The "Pilipinas Kay Ganda" logo and theme were developed by advertising agency Campaigns and Grey. Someone over the Internet (palakpakan!) discovered the similarities. Now everyone is aghast at this apparent infringement of copyright. It's shameful, humiliating and "no longer amusing" they say. Tsk,tsk.

Meanwhile, what I learn from this story is this: Do not infringe intellectual property because you will get caught. The world has gotten smaller in terms of how fast information gets around. Google will turn up evidence of your intellectual theft. Do not even attempt to do it. However, there is an exception to this general rule as seen in a recent decision of the Supreme Court. To the people in Campaigns and Grey, check if your artist may have also accidentally deleted a footnote. That will get you off the hook.

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